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March 15 to 17 2013

The ASF and the NB Salmon Council are having their annual Moncton Dinner at the Crystal Palace Convention Centre on Saturday March 24th. For more information, contact Geoff Giffin


Since 2003, a new corporative marketing strategy has been developed in order to create new innovative and personalized products.


Jacques Héroux is a fly fisherman born in 1957 in Cabano, Québec. He started fly fishing for trout at the early age of 10 in and around the streams and lakes of the Témiscouata region. Now living in New Brunswick for the better part of 35 years, he has a passion for Atlantic salmon fly fishing and tying.

Jacques is well known in New Brunswick and beyond for his active contribution in the world of Atlantic salmon fly fishing. Over the years, he has had a few of his salmon flies published in magazines, books and on websites, written magazine and website articles, and won some International Fly tying contests.

Jacques started tying as a professional in the 1980's. He learned a lot from master salmon hairwing fly tier, Warren Duncan who taught him four major principles as a commercial tier: speed, consistency, helping others and having fun. The "Rusty Rat" is his favourite hairwing to tie.

Since 2003, Jacques has developed a new corporative marketing strategy to create new innovative and personalized products for large corporations. Several companies have approached him to create a featherwing/traditional salmon flies representing their corporate image and the history of the company. These companies then present them in a nice shadowbox to privileged customers or to very well known personalities. He created Featherwing Corporate salmon flies for companies like Assomption-life, Apex Industries, Lounsbury, La Laprade, The Museum, Groupe Savoie, Phoenix SPI, Bobby Orr, NB Premier Bernard Lord, Southwestern Energy and Pizza Delight.

He also created salmon flies for International competition like the FQSA and Mustad Scandinavia World Fly Tying Championship. In 1999, he won the Atlantic Provinces fly tying Championship. For the last 15 years, Jacques has been invited as a guest tier to some of the major Fly Fishing show in Canada (Granby, Montréal, Toronto and Calgary).

In 1998, Jacques started the Dieppe Fly Tying Club which has grown to 100 members. An average of 30 to 40 tyers meet every Tuesday night to tie and learn the tricks of the trades. Most of them are beginners and he is proud to say that teaching them to tie flies has given him the opportunity to make new friends.

Being an educator by profession, teaching fly fishing and tying is natural for Jacques. For the last 10 years, every winter, he teaches courses to newcomers in the sport.

He is also the founder of the Fly Fishing Forum held in Dieppe, New Brunswick every spring. It has grown to be the biggest Fly Fishing show eastern Canada. The principal objective of the Forum is to promote the sport of fly fishing in general, and to attract under represented demographic groups like women and youth to this activity. While this continues to be its goal, the Forum has become the harbinger of spring for fly fishing enthusiasts throughout the Maritimes. Since the beginning of the Dieppe Fly
Fishing Forum, more than $35,000 of profits raised has been given to different conservation and river associations of NB.

In 2009, Jacques was inducted into the Atlantic Salmon Hall of Fame at the New Brunswick Atlantic salmon Museum in Doaktown as a Fly Tier. Last year, the Executive Director of the Atlantic Salmon Museum, Linda Gaston has asked Jacques to create a salmon fly to represent the Museum. The "Museum Salmon fly" was created and now sells at the Museum as a collectable salmon fly or as a gold plated brooch pin.

Jacques is also pro staff for fly tying products Semper Fli, Bass Pro Moncton Store, Orvis, Scientific Anglers, REGAL Vise and Partridge Hooks. He is also an active member of the NB Salmon Council and the NB Wildlife association. In 2007, the Minister of Natural Resources of New Brunswick appointed Jacques as a member of the New Brunswick Wildlife Trust funds council. In 2010, the Atlantic Salmon Museum nominated him as a honorary member of the board of directors.

In 2011, Jacques was also the editor of a Atlantic Canada best seller book -Salmon Country: great Atlantic salmon Rivers from NB-

In 2015, Jacques received the Roderick Haig-Brown award from the Canada Wildlfe Federation awarded to individuals for their contribution to conservation and wise use of recreational fisheries in Canada.

In 2016, he received the Jean-Guy Côté Award awarded to a canadian who has demonstrated a continuous contribution either to teaching of fly tying, very high quality fly tying, writings, creations and implication in making fly tying available to all.

After almost 35 years working in the Adult Education field, Jacques will retire soon and is planning more conservation, fly tying and fly fishing projects. He would like to see the New Brunswick Atlantic salmon rivers better promoted and better managed to increase access to recreational fishing by residents and non-residents.